SPEAKER - NICHOLAS IND
Nicholas Ind is a writer and partner in the consulting firm, Equilibrium Consulting.
Nicholas is the author of seven books including The Corporate Image (1990/1992), selected as a business book of the year; Terence Conran, The Authorised Biography (1995); The Corporate Brand (1997) and Living the Brand (2001/2004). His latest book is Inspiration (2004) which is about creativity in organizations. He is also the editor of Beyond Branding (2003). A new book, called 'Branding Governance' will be published in 2007.
Nicholas is a former Director of the Design Business Association, a member of the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management and an Industrial Fellow at Kingston University. He teaches on branding and communication at Stockholm University, the Nordic Brand Academy and BI-Oslo. CEO magazine (2005) selected Nicholas as a business guru of the future and one of the heirs to Michael Porter.
Speaking themes
Living the Brand. Successful brands are about imagination. These are the brands that inspire us. These are the organisations we feel emotional about; the brands that we trust. Yet stimulating imagination among employees and customers is hard. In this presentation, Nicholas uses examples to demonstrate how memorable and powerful ideas can build employee involvement and commitment. The companies that succeed at this, benefit in terms of higher productivity and enhanced financial performancel.
Storytelling and the Brand. This presentation + workshop demonstrates how organisations can use brand aligned narratives to build bonds with employees and customers. Stories can inspire people and develop an emotional connectivity to the brand.
Inspiration: Creativity and Innovation. This presentation shares the results of research from a book, called "Inspiration" that investigates organisations where creativity is an inherent part of the culture and where continuous creativity is maintained as part of the process of building competitive advantage. Using such examples as IDEO, Volvo, Quiksilver and Tate Modern the presentation explores with the audience the barriers to and key success factors of creativity.
Nicholas Ind is a writer and partner in the consulting firm, Equilibrium Consulting.
Nicholas is the author of seven books including The Corporate Image (1990/1992), selected as a business book of the year; Terence Conran, The Authorised Biography (1995); The Corporate Brand (1997) and Living the Brand (2001/2004). His latest book is Inspiration (2004) which is about creativity in organizations. He is also the editor of Beyond Branding (2003). A new book, called 'Branding Governance' will be published in 2007.
Nicholas is a former Director of the Design Business Association, a member of the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management and an Industrial Fellow at Kingston University. He teaches on branding and communication at Stockholm University, the Nordic Brand Academy and BI-Oslo. CEO magazine (2005) selected Nicholas as a business guru of the future and one of the heirs to Michael Porter.
Speaking themes
Living the Brand. Successful brands are about imagination. These are the brands that inspire us. These are the organisations we feel emotional about; the brands that we trust. Yet stimulating imagination among employees and customers is hard. In this presentation, Nicholas uses examples to demonstrate how memorable and powerful ideas can build employee involvement and commitment. The companies that succeed at this, benefit in terms of higher productivity and enhanced financial performancel.
Storytelling and the Brand. This presentation + workshop demonstrates how organisations can use brand aligned narratives to build bonds with employees and customers. Stories can inspire people and develop an emotional connectivity to the brand.
Inspiration: Creativity and Innovation. This presentation shares the results of research from a book, called "Inspiration" that investigates organisations where creativity is an inherent part of the culture and where continuous creativity is maintained as part of the process of building competitive advantage. Using such examples as IDEO, Volvo, Quiksilver and Tate Modern the presentation explores with the audience the barriers to and key success factors of creativity.
