BOOKS

The Big Moo – Stop Trying to Be Perfect and Start Being Remarkable
The BIG MOO is an unprecedented collaboration of 33 of the world’s smartest business thinkers. more

Naked Conversations: - How Blogs are Changing the way Businesses Talk with Customers
Robert Scoble and Shel Israel
For the past five years, Microsoft employee Scoble has maintained more

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ARTICLES / PAPERS

Is consumer research losing its focus?
Philip Hodgson

"C-Retail Lessons: Learn to be a trend-watcher"
Ira Teich, Principal, Teich Group

Rethinking Print Advertising
Advertising lab

An interpretive study of visual cues in advertising
Professor Moriarty

The language of poetry and advertising
Martin Klepper & Ingrid Piller




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PERIODICALS

Brandweek
A U.S. published weekly that covers news in the brand world including marketers and consultants. more

Marketing Magazine
Canada's bi-weekly publication that serves the whole industry, marketing and advertising, with more

PRWeek
An international weekly published in U.S. that covers news and features in the Public Relations more





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