NEWS
Press Releases
CUSTOMER DEMOCRACY "LONG TAIL" IS NOW IN BRAND REVIVAL
December 15, 2006-Brand Revival™ dot net, a leading site for professionals and CMOs since early 2003 and owned by BrainFood Partners Inc., an eleven year old Canadian corporation, is revived today within the new world context. Brand Revival's previous focus on events is now enriched with brand-related blogs, vlogs and podcasts. It is intended to be a content rich site about all things "brands". The site will continue to add user-generated content from several origins including blogs, vlogs, career postings, speaker postings, articles, trade periodicals and books. The site's aim is to help corporations and consultants harness the value of the new consumer democracy in one rich location. There are no sign-up forms; it is an open public site with no barriers.
New democracy events featured at Brand Revival include Plexus 2007, one the world's largest Web 2.0 conferences and exhibitions on web 2.0, and, Blogbuster™, a half-day event featuring Canada's own Jeremy Wright, founder of b5media, a leading blog network. Mindmatching™, an on-going intimate learning event which disrupts many marketing constructs is also featured. The events are all leading edge. "We are not in the conference business" states CEO, Marie Germain, "we are in the content business, whether live or on the web". "Many experts claim that branding is dead because of the passive nature of consumer communications that persists", Germain continues. "Indeed the conversation with customers has been one-way, but that practice is being forced to its end".
The site features many world reknown experts including Seth Godin, Scott Bedbury, Robert Scoble among others. Now unknowns can make their mark too.
Press, for more information or interview please contact:
Marie Germain, CEO
BrainFood Partners Inc.
T. (877) 717-7937
e. marieg@ brandrevival.net
9 - 5 est
News published
Canadian Business Magazine
Extreme Makeover-Air Canada Edition: How do you mend a broken brand?
Tell someone an airplane horror story--delayed flight, rude service, lost luggage--and people are likely to assume it's about Air Canada. That's how far the beleaguered airline has sunk in the eyes of Canadians, more
Massaging the Message: A new breed of marketer turns conventional brand wisdom upside down
Everyone knows the Four Ps of marketing. Some experts though have begun to
question whether it might be time to bury product, place, price and
promotion. Aside from an easy answer more
Learn from the best; Part two of our Top 10 looks at the lessons of Molson, Irving, Bombardier, Argus and Imperial Oil
Molson has emerged from its roots as a nation-builder to become a marketing powerhouse. With its brilliant ads and savvy alliances, it never let Canadians forget that it's master of the brand. more
Marketing Magazine
Employees key to marketing success
The greatest potential brand assets for a company are inspired, productive and loyal employees, yet the marketing man behind the early successes of Nike and Starbucks says most companies fail to take proper advantage of more
Still to come
Foodservice & Hospitality Magazine
Experience the Power: Harness the enormous potential within your foodservice brand
Press Releases
CUSTOMER DEMOCRACY "LONG TAIL" IS NOW IN BRAND REVIVAL
December 15, 2006-Brand Revival™ dot net, a leading site for professionals and CMOs since early 2003 and owned by BrainFood Partners Inc., an eleven year old Canadian corporation, is revived today within the new world context. Brand Revival's previous focus on events is now enriched with brand-related blogs, vlogs and podcasts. It is intended to be a content rich site about all things "brands". The site will continue to add user-generated content from several origins including blogs, vlogs, career postings, speaker postings, articles, trade periodicals and books. The site's aim is to help corporations and consultants harness the value of the new consumer democracy in one rich location. There are no sign-up forms; it is an open public site with no barriers.
New democracy events featured at Brand Revival include Plexus 2007, one the world's largest Web 2.0 conferences and exhibitions on web 2.0, and, Blogbuster™, a half-day event featuring Canada's own Jeremy Wright, founder of b5media, a leading blog network. Mindmatching™, an on-going intimate learning event which disrupts many marketing constructs is also featured. The events are all leading edge. "We are not in the conference business" states CEO, Marie Germain, "we are in the content business, whether live or on the web". "Many experts claim that branding is dead because of the passive nature of consumer communications that persists", Germain continues. "Indeed the conversation with customers has been one-way, but that practice is being forced to its end".
The site features many world reknown experts including Seth Godin, Scott Bedbury, Robert Scoble among others. Now unknowns can make their mark too.
Press, for more information or interview please contact:
Marie Germain, CEO
BrainFood Partners Inc.
T. (877) 717-7937
e. marieg@ brandrevival.net
9 - 5 est
News published
Canadian Business Magazine
Extreme Makeover-Air Canada Edition: How do you mend a broken brand?
Tell someone an airplane horror story--delayed flight, rude service, lost luggage--and people are likely to assume it's about Air Canada. That's how far the beleaguered airline has sunk in the eyes of Canadians, more
Massaging the Message: A new breed of marketer turns conventional brand wisdom upside down
Everyone knows the Four Ps of marketing. Some experts though have begun to
question whether it might be time to bury product, place, price and
promotion. Aside from an easy answer more
Learn from the best; Part two of our Top 10 looks at the lessons of Molson, Irving, Bombardier, Argus and Imperial Oil
Molson has emerged from its roots as a nation-builder to become a marketing powerhouse. With its brilliant ads and savvy alliances, it never let Canadians forget that it's master of the brand. more
Marketing Magazine
Employees key to marketing success
The greatest potential brand assets for a company are inspired, productive and loyal employees, yet the marketing man behind the early successes of Nike and Starbucks says most companies fail to take proper advantage of more
Still to come
Foodservice & Hospitality Magazine
Experience the Power: Harness the enormous potential within your foodservice brand
