Keep posted for uploads of articles that help you discover and grasp the new brand and experiential practices.

Is consumer research losing its focus?
Philip Hodgson

Rethinking Print Advertising
Advertising lab

An interpretive study of visual cues in advertising
Professor Moriarty

The language of poetry and advertising
Martin Klepper & Ingrid Piller

"C-Retail Lessons: Learn to be a trend-watcher"
Ira Teich, Principal, Teich Group

"Inside out: How employees build value"
Nicholas Ind, Equilibrium consulting

"Moving to The New Brand World"
Marie Germain, CEO, Germain Strengthening Brands

"Knowing what you stand for strengthens democracy"
Thomas Gad, Brandflight

"A Brand of the Times"
Marc Gobé, Desgrippes Gobé

"Brand America at War"
Janice Spark, Founding Partner, Idea Engineers

"Losing talent, losing business by loose branding bonds"
Thomas Gad, Brandflight

"Bootstrap Branding"
Richard Layton, Founder, Transform Communications

"The Six Biggest Pitfalls in B-2-B Branding"
Dan Morrison, Senior Associate, Prophet

"A strong personal brand makes a strong leader"
Thomas Gad, Brandflight

"The Increasing Importance of A Portfolio Perspective in a World of Decreasing Brand Loyalty"
Bruce Tait, Managing Partner, Fallon Brand Consulting

"Surviving Enron: The real value of branding"
Rita Clifton, Chair, Interbrand

"Thomas Gad: Leadership Branding Statements"
Thomas Gad, Brandflight

"Tell Your Story with Licensing"
Jonathan Paisner, Principal, BrandExperienced